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vol au vent cases
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£26.02avg listing price — sweet spot $15–$100
Review moat
Great152.13avg incumbent reviews — the moat a new listing must climb
Price range
Great£1.45–£66.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£69K£69K/yr · 62K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Quality Gap