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vital wheat gluten
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Review moat
Good876avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.01–£24.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.91avg listing price — sweet spot $15–$100
Market size
Okay£111K£111K/yr · 70K searches
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand