44
violet creams
Skip itSoft demand (-48.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great137.05avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.55avg listing price — sweet spot $15–$100
Price range
Great£3.76–£56.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£26K£26K/yr · 33K searches
Growth
Bad-48.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier