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A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 40Conversion 76Competition 10Returns 99Price range 55Avg price 42Brand share 18Review moat 29Quality gap 35

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Price range

Good£1.17–£32.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.98

avg listing price — sweet spot $15–$100

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,563.2

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£50K

£50K/yr · 63K searches

Competition

Bad88%

top-5 click share — a locked-up shelf