40
victory v lozenges
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Great281.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.14avg listing price — sweet spot $15–$100
Price range
Good£4.15–£41.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£59K£59K/yr · 30K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand