50
vermouth
Worth a lookShows low returns (0.3%), but soft demand (-22.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Good888.05avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.64–£25.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Market size
Good£281K£281K/yr · 173K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.2%90-day search growth — must beat 0% to launch