42
vegetable stock
Skip itSoft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible26.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great348.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.31–£19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£77K£77K/yr · 65K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.41avg listing price — sweet spot $15–$100
Growth
Bad-33.5%90-day search growth — must beat 0% to launch