65
vegan
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good504.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£290K£290K/yr · 767K searches
Price range
Okay£0.95–£23.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad£3.72avg listing price — sweet spot $15–$100
Signals No Dominant Brand