52
vegan meal replacement shake
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great130.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.62–£27.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Market size
Bad£96K£96K/yr · 283K searches
Brand share
Bad92%top-5 brand share — brand-locked demand