50
vegan mayo
Worth a lookShows low returns (0.0%), but a small market ($45K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Review moat
Great496.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Price range
Okay£1.07–£24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.41avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 53K searches