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vegan marshmallow
Skip itPrices mostly outside the sweet spot ($0.97–$13.49) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Good515.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£97K£97K/yr · 173K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Price range
Bad£0.97–£13.49cheapest to priciest tracked listing — scored on the share inside $15–$100