58
vegan ice cream
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great163.05avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Great+84.2%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£3.17avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 72K searches
Price range
Bad£1.21–£5.05cheapest to priciest tracked listing — scored on the share inside $15–$100