49
vegan hot chocolate
Skip itSoft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great335.32avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good£12.09avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.64–£26.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£80K£80K/yr · 88K searches
Growth
Bad-47.3%90-day search growth — must beat 0% to launch