57
vegan hamper
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£24.85avg listing price — sweet spot $15–$100
Review moat
Great240.77avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.59–£48.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£77K£77K/yr · 73K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch