46
vegan gifts
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Good£2.99–£37.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.05avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,212.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£195K£195K/yr · 308K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-35.2%90-day search growth — must beat 0% to launch