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vegan baileys
Skip itSoft demand (-39.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good£14.86avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good£9.84–£20.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,512avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£66K£66K/yr · 94K searches
Growth
Bad-39.4%90-day search growth — must beat 0% to launch