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vanilla vodka
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.67avg listing price — sweet spot $15–$100
Price range
Good£9.51–£22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,746.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay£228K£228K/yr · 111K searches
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf