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vanilla matcha
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,193.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.00–£24.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.49avg listing price — sweet spot $15–$100
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 74K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand