49
vanilla extract
Skip itSoft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Market size
Good£541K£541K/yr · 566K searches
Review moat
Good1,037.22avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.23–£29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.82avg listing price — sweet spot $15–$100
Growth
Bad-16.7%90-day search growth — must beat 0% to launch