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vanilla bean paste
Skip itA concentrated shelf (top 5 take 68% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Good864.53avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.21–£28.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.52avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£162K£162K/yr · 155K searches
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Signals Low Review Barrier