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valentines sweets
Skip itSoft demand (-84.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good645.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£138K£138K/yr · 253K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Price range
Bad£0.88–£18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Growth
Bad-84.2%90-day search growth — must beat 0% to launch