35
unsalted butter
Skip itPrices mostly outside the sweet spot ($1.89–$3.56) — this niche doesn't clear our bar today.
Conversion
Incredible25.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good631.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 91K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Avg price
Bad£2.41avg listing price — sweet spot $15–$100
Price range
Bad£1.89–£3.56cheapest to priciest tracked listing — scored on the share inside $15–$100