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40

unrefined sea salt

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A small market ($57K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 23Conversion 96Competition 27Returns 100Price range 49Avg price 36Brand share 32Review moat 25Quality gap 22

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay£1.46–£27.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.35

avg listing price — sweet spot $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,652.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£57K

£57K/yr · 40K searches