union jack napkins
Worth a lookShows demand growing +288.1% this quarter, but prices mostly outside the sweet spot ($0.80–$11.34) keeps it on the watch list.
Growth
Incredible+288.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Great369.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.67avg listing price — sweet spot $15–$100
Market size
Bad£3K£3K/yr · 4K searches
Price range
Bad£0.80–£11.34cheapest to priciest tracked listing — scored on the share inside $15–$100