45
unbleached toilet paper
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£18.42avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good£4.65–£33.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,011.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£70K£70K/yr · 46K searches
Brand share
Bad96%top-5 brand share — brand-locked demand