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turkish delight
Worth a lookShows low returns (0.0%), but soft demand (-18.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good£477K£477K/yr · 639K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,738.15avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.73avg listing price — sweet spot $15–$100
Price range
Bad£1.39–£18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.5%90-day search growth — must beat 0% to launch