45
tumble dryer sheets
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Market size
Good£810K£810K/yr · 545K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.92avg listing price — sweet spot $15–$100
Price range
Okay£1.16–£21.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad13,255.9avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-32.0%90-day search growth — must beat 0% to launch