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tteokbokki

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Soft demand (-24.3% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 13Conversion 56Competition 44Returns 100Price range 49Avg price 37Brand share 17Review moat 90Quality gap 68

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great205.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£4.11–£25.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.45

avg listing price — sweet spot $15–$100

Market size

Okay£115K

£115K/yr · 234K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch