66
trug
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great£4.97–£59.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great439.89avg incumbent reviews — the moat a new listing must climb
Growth
Good+43.8%90-day search growth — must beat 0% to launch
Avg price
Good£12.73avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 187K searches
Signals No Dominant Brand