44
truffles
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£4.05–£34.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£374K£374K/yr · 630K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,409.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.41avg listing price — sweet spot $15–$100
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand