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truffle oil
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.40avg listing price — sweet spot $15–$100
Price range
Good£5.51–£30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,106.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£135K£135K/yr · 98K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-19.5%90-day search growth — must beat 0% to launch