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travel mouthwash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£257K£257K/yr · 291K searches
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Price range
Okay£1.80–£23.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,406.23avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand