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toy story cake toppers
Skip itPrices mostly outside the sweet spot ($4.10–$12.99) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great170.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.9%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 112K searches
Price range
Bad£4.10–£12.99cheapest to priciest tracked listing — scored on the share inside $15–$100