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toilet wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 1.0M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,307.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£4.53avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.83–£12.56cheapest to priciest tracked listing — scored on the share inside $15–$100