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toilet tablets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Review moat
Good772avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£258K£258K/yr · 218K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£6.79avg listing price — sweet spot $15–$100
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Price range
Bad£1.90–£15.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand