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toilet rolls 9 morrisons
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,041.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£5.71avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 18K searches
Growth
Bad-44.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.94–£10.15cheapest to priciest tracked listing — scored on the share inside $15–$100