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toilet roll
Worth a lookShows a $16.0M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size
Incredible£16.0M£16.0M/yr · 8.8M searches
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.06–£22.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.91avg listing price — sweet spot $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Review moat
Bad11,000.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand