39
toilet duck fresh brush refills
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Review moat
Great354.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.79avg listing price — sweet spot $15–$100
Price range
Okay£2.60–£20.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£103K£103K/yr · 56K searches
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf