51
tofu
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($6.86 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Review moat
Great435.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.32–£28.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£259K£259K/yr · 197K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.86avg listing price — sweet spot $15–$100