56
toffee
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good650.43avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£297K£297K/yr · 379K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.03–£19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.96avg listing price — sweet spot $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch