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toffee vodka
Skip itSoft demand (-2.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£16.05avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good£8.19–£29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,809.81avg incumbent reviews — the moat a new listing must climb
Market size
Okay£191K£191K/yr · 171K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-2.9%90-day search growth — must beat 0% to launch