39
toffee nut latte
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Review moat
Great483avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.59avg listing price — sweet spot $15–$100
Price range
Okay£1.57–£23.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£136K£136K/yr · 46K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand