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tissues boxes
Worth a lookShows searches that convert (19.4% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 2.3M searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,193.48avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.68–£19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.69avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand