41
tins of sweets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great185.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.30avg listing price — sweet spot $15–$100
Price range
Okay£2.74–£19.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£95K£95K/yr · 187K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand