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tinned tomatoes
Skip itPrices mostly outside the sweet spot ($0.48–$11.80) — this niche doesn't clear our bar today.
Conversion
Incredible32.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£448K£448K/yr · 530K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,855.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£2.58avg listing price — sweet spot $15–$100
Price range
Bad£0.48–£11.80cheapest to priciest tracked listing — scored on the share inside $15–$100