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51

tin of chocolates

Worth a look

Shows low returns (0.1%), but soft demand (-21.2% this quarter) keeps it on the watch list.

Market size 29Growth 14Conversion 27Competition 60Returns 100Price range 76Avg price 74Brand share 39Review moat 74Quality gap 78

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great£1.63–£58.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good521.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.90

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£128K

£128K/yr · 390K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch