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Prices mostly outside the sweet spot ($1.89–$9.90) — this niche doesn't clear our bar today.

Market size 53Growth 14Conversion 96Competition 22Returns 99Price range 0Avg price 16Brand share 32Review moat 23Quality gap 83

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good£353K

£353K/yr · 471K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,799.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Avg price

Bad£5.66

avg listing price — sweet spot $15–$100

Growth

Bad-22.6%

90-day search growth — must beat 0% to launch

Price range

Bad£1.89–£9.90

cheapest to priciest tracked listing — scored on the share inside $15–$100