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tic tacs
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good762avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.41–£31.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£247K£247K/yr · 303K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.06avg listing price — sweet spot $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand