50
thorntons toffee
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great152.37avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.83avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.18–£23.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£112K£112K/yr · 160K searches
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals Out of Stock