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thai curry paste
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,046.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.80avg listing price — sweet spot $15–$100
Price range
Bad£2.06–£17.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 67K searches
Brand share
Bad99%top-5 brand share — brand-locked demand